About
Helping leaders show up as themselves — at scale.
I'm Tiffany Winbush, a social media strategist with 10+ years leading enterprise social strategy, executive communications and employee advocacy in highly regulated fields. I partner with C-suite leaders to share ideas that build trust in them and in the companies they lead.
Bio
While Vice President of Social Media at Morgan Stanley Wealth Management, I built the Workplace business's first executive social program, providing 1:1 coaching, profile optimization and ghostwriting for Managing Directors and C-suite leaders to grow their LinkedIn thought leadership and B2B market positioning.
I led social strategy across brand networks reaching nearly 500,000 followers, and set up the governance, legal and compliance workflows that let leaders post with confidence.
I use AI-enabled workflows and tools like Sprinklr, Hearsay and LinkedIn Sales Navigator to speed up content creation, sharpen audience insight and report on what works.
I hold an M.A. in Communications Management & Technology from New York University and a B.A. in Communications & Public Relations from Louisiana State University. Outside work I serve on the NYU Alumni Association Communications & Marketing Committee and volunteer throughout my Lower Manhattan community.
- Executive coaching & ghostwriting
- Employee advocacy programs
- Governance & approval workflows
- Crisis & reputation risk
- Social selling
- KPI & performance reporting
The program
How it works
Discover the voice
Interviews with each executive to capture their stories, opinions and the way they naturally speak.
Plan the calendar
Content pillars and a monthly calendar aligned to company priorities, launches and moments.
Write & design
Posts, carousels, short video scripts and articles — drafted, reviewed and ready to publish.
Measure & refine
Monthly reporting on reach, engagement and follower growth, feeding what we create next.