Executive Social Media Program
A system behind
the executive voice.
An Executive Social Media Program gives leaders a repeatable way to show up on LinkedIn: their own voice, tied to company priorities, with a review path that lets them post with confidence.
Purpose
Why an executive social program
I'm Tiffany Winbush, a social media strategist with 10+ years leading enterprise social strategy, executive communications and employee advocacy in highly regulated fields. I partner with C-suite leaders to share ideas that build trust in them and in the companies they lead.
Trust is built by people
Company accounts announce. Leaders earn attention. When an executive speaks in their own voice, the message lands as a person, not a press release.
Leaders have ideas, not time
Most executives know LinkedIn matters and still have no slot in the week for it. The program removes the blank page: the drafting, review and design are handled for them.
Regulated industries need guardrails
In financial services, a post needs a review path before it needs an audience. Governance is built into the program so leaders can move quickly without guessing what is allowed.
How it works
Six phases, in order
Each phase has an owner and an output, so the program runs whether or not anyone is thinking about it that week.
Discover the voice
Interviews with each executive, a profile audit and a message map that captures the stories, opinions and phrasing they already use.
- Voice & message map
- Profile optimization plan
Set the guardrails
Governance, legal and compliance review paths built in from day one, so nothing waits on an approval nobody planned for.
- Posting guidelines
- Approval workflow
Plan the calendar
Content pillars and a monthly calendar aligned to company priorities, launches and the moments worth claiming.
- Content pillars
- Monthly calendar
Write & design
Posts, carousels, short video scripts and articles — drafted, reviewed and ready to publish in the executive's voice.
- Drafted posts
- Carousel & video scripts
Coach the leader
1:1 coaching so executives can speak to camera, answer in the comments and keep the habit after the program ends.
- 1:1 coaching
- Comment & speaking support
Measure & refine
Reporting on reach, engagement and follower growth that feeds straight back into what we create next.
- Monthly report
- Quarterly review
Results
What the program delivers
First
executive social program built for the Workplace business
~500K
followers across the brand networks I led
10+
years in enterprise social, executive comms and advocacy
1:1
coaching and ghostwriting for MDs and C-suite leaders
Leaders post with confidence
Governance, legal and compliance workflows were set up so executives knew what could be published and how fast — the reason a program scales past a single keen volunteer.
Content moves faster
AI-enabled workflows and tools like Sprinklr, Hearsay and LinkedIn Sales Navigator speed up creation, sharpen audience insight and report on what works.